TABLE OF CONTENTS


Overview of the Collection

Biography

Scope and Content

Arrangement

Restrictions

Index Terms

Related Material

Administrative Information

Detailed Description

Series I: Personal Materials, undated, 1940s-1967

Series II: James M. Vicary Company, undated, 1936-1959






James A. Vicary Papers



Finding aid prepared by Archives and Special Collections Staff.






Archives & Special Collections at the Thomas J. Dodd Research Center
405 Babbidge Road, Unit 1205
Storrs, Connecticut 06269-1205



© 2005 University of Connecticut



Overview of the Collection

Repository: Archives & Special Collections at the Thomas J. Dodd Center.
Creator: Vicary, James M.
Title: James A. Vicary Papers.
Dates: undated, 1936-1967.
Quantity: 5.2 linear feet.
Identification: MSS19980320
Language: English.
Abstract: James McDonald Vicary was born in Detroit 30 April 1915. He has been associated with the J.L. Hudson Company (Detroit), Benson and Benson (Princeton, NJ), Crowell-Collier Publications Company (NY), and Benton and Bowles, Inc. (NY). Mr. Vicary is the author of articles on research in such journals as the Public Opinion Quarterly, Harvard Business Review, and Printer's Ink. Mr. Vicary is most known for his work with subliminal messages in advertising.

Biography

James McDonald Vicary was born in Detroit, MI, on 30 April 1915. He received his A.B. degree from the University of Michigan in 1940. While at University, Vicary ran the Bureau of Student Opinion. He has been associated with the J.L. Hudson Company (Detroit, MI), Benson and Benson (Princeton, NJ), Crowell-Collier Publications Company (NY), and Benton and Bowles, Inc. (NY). He was a member of the American Association for Public Opinion Research, American Psychological Association, American Sociological Society, American Statistical Association, Society for Applied Anthropology and American Marketing Association. Mr. Vicary is the author of articles on research in such journals as the Public Opinion Quarterly, Harvard Business Review, and Printer's Ink

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Scope and Content

The collection contains correspondence, publications, surveys, and related materials pertaining to Mr. Vicary's survey research and polling activities. The majority of the materials date from 1948-1959.

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Arrangement

Series I: Personal Materials (undated, 1940s-1967)

Series II: James M. Vicary Company (undated, 1936-1967)

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Restrictions

Restrictions on Access

There are no access restrictions on this collection.

Restrictions on Use

Permission to publish from these Papers must be obtained in writing from both the University of Connecticut Libraries and the owner(s) of the copyright.

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Related Material

Archives & Special Collections has a substantial collection of materials pertaining to public polling and survey research. For detailed information on these collections please contact the curator or ask at the reference desk.

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Index Terms

This record series is indexed under the following controlled access subject terms.

Subjects:

Public opinion polls.
Public opinion--United States.
Social sciences--Research.
Social surveys--Methodology.

Document Types:

Correspondence.
Manuscripts.
Notebooks.
Photographs.
Publications.
Surveys (documents).

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Administrative Information

Preferred Citation

[Item description, #:#], James A. Vicary Papers. Archives & Special Collections at the Thomas J. Dodd Research Center, University of Connecticut Libraries.

Acquisition Information

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Detailed Description

Series I: Personal Materials, undated, 1940s-1967
1:1 Clippings, 1948-1955
Correspondence
1:2 1940s
1:3 1950s
1:4 1954
1:5 1955
1:6 1957
1:7 1958
1:8 1959
1:9 1960
1:10 1961
1:11 1962
1:12 1963
1:13 1964-1965, 1967
1:14 Personal Information, undated
Series II: James M. Vicary Company, undated, 1936-1959
1:15 Exhibits for Certification, undated
1:16 Index, undated
1:17 Index—Sourcebook volumes, undated
1:18 Index—Table of Contents vols. 1-14, undated
1:19 Manuscript materials for articles, 1962-
1:20 Studies assembled in California, 1949-1965
1:21 Subliminal Publicity, undated
Company Records
1:22 Vol. 2, 1946-1947
1:23 Vol. 3, 1947-1952
2:24 Vol. 4, 1952
2:25 Vol. 5, 1952-1954
2:26 Vol. 6, 1952-1953
2:27 Vol. 7, 1953-1954
3:28 Vol. 8, 1954
3:29 Vol. 9, 1954-1955
3:30 Vol. 10, 1946, 1955-1956
3:31 Vol. 11, 1956-1957
4:32 Vol. 12, 1957
4:33 Vol. 13, 1957
4:34 Vol. 14, 1957-1959
4:35 Vol. 15, 1936-1959